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Rising Global Brand SENIX Tools Showcases Full Product Line and Long-Term Vision at Expo Nacional Ferretera
Guadalajara, Mexico – September 4, 2025 – At the 36th Expo Nacional Ferretera, one of the world's largest hardware and tools trade shows with more than 85,000 visitors and 1,700 exhibitors, SENIX Tools showcased its full lineup of cordless power tools and outdoor power equipment (OPE), reaffirming its long-term commitment to Mexico and the wider Latin American market.
Full-Categories, Integrated Solutions
SENIX presented its complete portfolio—including cordless outdoor power equipment, gas-powered solutions, power tools, lifestyle devices, and accessories. By offering integrated platforms for professionals, distributors, and DIYers, SENIX reinforced its position as one of the fastest-growing international brands.
Over 1,500 visitors engaged with the SENIX booth during the 3-day show.
More than 120 tool demos were conducted on-site.
85+ distributor and retail leads were generated for follow-up partnerships.
Local Manufacturing, Regional Reach
With a modern manufacturing facility in Mexico, SENIX ensures faster supply, after-sales service, and competitive value. This local base is a strategic hub not only for the Mexican market but also for expansion into Central and South America.
Interactive Experiences
The SENIX booth became a hotspot for engaging activities:
· A 60V cordless chainsaw demo in a professional logging glass room.
· A blower target game with real-time challenges.
· Hands-on fastening contests with SENIX's 20V impact wrenches and drill drivers.
These activities drew enthusiastic crowds and highlighted SENIX's combination of performance, durability, and fun.
Leadership Insight
“Mexico is central to SENIX's global growth strategy. Expo Ferretera gives us the perfect platform to connect with professionals and distributors, showcasing not only our products but also our long-term vision for the Americas,” said the General Manager of SENIX Mexico.
Looking Ahead
SENIX will continue to expand its cordless platforms and introduce new lifestyle innovations in 2026, strengthening its retail presence across Mexico and Latin America.
For more information, visit www.senixtools.com.mx